BoneItUp started with a simple mission: to make healthy, delicious treats for pets as easy as possible for their loving owners. We believe that every pet deserves the best nutrition, and every pet parent deserves simple, trustworthy solutions.

Our founder, a devoted dog parent and nutrition enthusiast, was frustrated by the lack of healthy, affordable treat options. Most store-bought treats were full of questionable ingredients, while making treats from scratch was time-consuming and complicated.

That's why we created BoneItUp - DIY treat kits with pre-measured, natural ingredients and vet-approved recipes. Now thousands of pet parents make fresh, healthy treats at home in just minutes.